The Freedom of Smooth is heading East.

WAXIT, South Africa’s first and only dedicated wax bar franchise, is proud to announce that it’s coming soon to Midstream Estate’s third retail hub Shopping-on-Eastway. This will be the 46th WAXIT Bar nationwide. This new location marks an exciting milestone for the brand and for franchisees Nicola Maré and Lindy Barbour, who continue their remarkable growth journey after two WAXIT bars and six years of exceptional success.

Already the proud owners of WAXIT Southdowns, the duo has become synonymous with excellence within the WAXIT network. Over the past four consecutive years, they have been recognised as WAXIT Franchisees of the Year, consistently setting the benchmark for outstanding client experience, operational excellence and business performance. Both were involved as franchise development consultants in the pioneering of WAXIT’s franchise journey and continue to add value at Head Office to ensure a sound business model for new franchise owners and that best practices are consistently applied in all the stores.

Now, they’re bringing that same award-winning formula to Midstream with the opening of WAXIT in the new Shopping on Eastway.

“Opening a third store feels incredibly special because it was never about opening more stores,” say Nicola and Lindy. “From the very beginning, our dream was to serve the communities around us. Shopping on Eastway is the right location, at the right time, and we’re excited to finally bring the WAXIT experience to even more clients conveniently located in Midstream.”

Known for its inclusive approach to expertly smooth services and grooming, WAXIT offers professional waxing services for women, men and teens, supported by a proudly South African range of expert aftercare products designed to deliver healthier, smoother skin long after each appointment.

The opening of WAXIT Eastway also reflects the continued strength of the WAXIT franchise model, which empowers passionate entrepreneurs to build thriving businesses while delivering a consistent, premium client experience across the country.

“Nicola and Lindy are exceptional ambassadors for the WAXIT brand. Their dedication to operational excellence, client experience and developing others has made them invaluable leaders within our franchise network. While they’ve built two outstanding businesses of their own, a third on their way, they’ve also helped shape the success of countless other franchisees in our network by sharing and coaching on best practice. Their leadership, generosity and unwavering commitment to excellence continue to strengthen WAXIT as we expand across South Africa.” – Michelle Royston. WAXIT Founder and CEO.